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Report: Honda Insight Sales Struggling Because it's Too Small, Says Exec
Feb 02, 2010 - 8:48 AM - by Administrator

Honda is expecting that its new Insight hybrid won't meet its sales target because it's to small. That, at least, is the opinion of Honda Executive Vice President Koichi Kondo, who told Bloomberg, “I think we compromised too much on size in pursuing fuel efficiency.”

Honda had expected to sell as many as 200,000 units during the Insights first year on the market, but managed only 130,445 in 2009, with sales beginning in the automaker's home market of Japan in February. Honda had expected the car to be a particular success in the U.S., where it had planned to sell 90,000 (almost half) of its Insights worldwide. Instead, Honda managed to move just 20,572 units.

Kondo also admitted that considering the how well the Fit has done in the marketplace and the prohibitive cost of making a hybrid version of the car, it might not look at building a hybrid Fit after all. "Our engineers are really struggling," he said.

Interestingly, Kondo didn't touch on the fact that it might not be the Insight's size, but rather its fuel economy numbers (well, below those of Toyota's Prius), that might be a contributing factor in the car's unpopularity.

More: Report: Honda Insight Sales Struggling Because it's Too Small, Says Exec on AutoGuide.com
0 Replies | 44 Views
Recall Notice: Honda Recalls 646,000 Unfit Fits
Jan 29, 2010 - 9:14 AM - by Administrator

Not one to let Toyota get all the publicity, today Japan's number two automaker, Honda Motor Co., has announced its own recall. The recall affects 646,000 Honda Fit models from the 2007 and 2008 model years built in Japan, China, Brazil, Thailand, Malaysia and India. These models were sold in the U.K., Latin American and in the U.S. In total 141,140 of the affected Fit models were sold in the U.S.

The recall is for a window switch that can overheat and potentially catch fire when wet. A minority of recalled Fits will need replacement switches, while the rest will be fitted with a waterproof cover for the electrical components.

"Under some severe operating conditions, water, rain, or other liquid may enter the driver's window and reach the master power window switch, resulting in impaired function of the switch," reads a statement released by Honda today. "If the master power window switch is damaged as a result of the liquid intrusion, it may result in failure of the switch and overheating. An overheating switch may cause smoke, melting or, potentially, fire."

More: Recall Notice: Honda Recalls 646,000 Unfit Fits on AutoGuide.com
4 Replies | 93 Views
Chicago Preview: Honda Odyssey Concept to Debut in Windy City
Jan 26, 2010 - 10:48 AM - by Administrator

With Toyota having just released its new Sienna minivan, Honda is following close behind with a concept version of the next Odyssey minivan set to debut at the Chicago Auto Show next month. While Honda is keeping tight-lipped about the new model, it has said that the fourth-generation Odyssey, "will further enhance its hallmark qualities of innovation, quality, safety and fun-to-drive character, while increasing its overall efficiency."

AutoGuide will be sure to bring you all the new details on the Odyssey Concept with live coverage of the Chicago Auto Show starting February 10th. We expect that the final production model won't change much from the concept.

More: Chicago Preview: Honda Odyssey Concept to Debut in Windy City on AutoGuide.com
0 Replies | 93 Views
Report: Acura TSX Will be First Hybrid Model from Honda's Luxury Division
Jan 22, 2010 - 8:56 AM - by Administrator

The entry-level TSX model will be the first Acura offered with a hybrid powertrain. According to one dealer sourced by Automotive News, the TSX hybrid will be offered starting in 2011.

This news comes as somewhat of a surprise as previous rumors had suggested the next RL model would be Acura's first hybrid, combining a gasoline V6 engine and hybrid technology to deliver V8-like power – a convenient way for Acura to get around its policy to not offer a V8.

Hybrid versions of other Acuras are also expected to follow soon after with John Mendel, head of sales for American Honda Motor Co., confirming that fact.

Presumably the Acura TSX Hybrid will be the first full hybrid offered from Honda, as all previous hybrid models (including the just-announced CR-Z) use Honda's IMA (Integrated Motor Assist) mild hybrid setup. The IMA technology, while cheaper, is significantly less advanced and doesn't deliver the same level of fuel economy.

More: Report: Acura TSX Will be First Hybrid Model from Honda's Luxury Division on AutoGuide.com
0 Replies | 119 Views
Honda HSV-010 GT Race Car Officially Announced for Super GT Series
Jan 18, 2010 - 12:24 PM - by Administrator

Honda Racing has officially announced the HSV-010 GT will join Japan's Super GT racing series this year, releasing a huge selection of photos for those who just can't get enough of the car. Based on the discontinued NSX replacement (yup, we're still crying about it too), the HSV-010 is powered by a 3.4-liter V8 that makes 500-ish horsepower and 289 ft-lbs of torque. While the road car was expected to be powered by a V10 and get AWD, this race car is RWD and the V8 engine is thought to be a version of the V8 found in the Acura ARX ALMS cars.

Thanks to a stripped-down interior and bountiful use of carbon fiber, the HSV-010 weighs just 2,424 lbs.

The car will debut on May 20-21st during the season opener, with four cars expected to compete.

We'll keep our fingers crossed that a successful racing season might make Honda reconsider a road version of the car. Then again, the HSV-010 will be up against some very steep competition in the Super GT series, including several race-prepped Nissan GT-Rs.

More: Honda HSV-010 GT Race Car Officially Announced for Super GT Series on AutoGuide.com
5 Replies | 209 Views
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