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The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide's picks for the 10 best commercials in order from worst to best. And lucky you, there are so many this year we actually left the bad ones out.
With all the Super Bowl ads finding their way onto the Internet well ahead of the big game, we've already had our fair share of head scratchers, like the commercial from Audi, and humorous ones like Acura's NSX commercial starring Jerry Seinfeld and Jay Leno. And while we understand that most ads are designed to make us laugh or garner our attention, creative ones such as this Civic commercial is just flat out cool.
The description of the video by Honda puts it best, describing what Honda engineers went through when they came up with the design of the new Civic. From just the spark of an idea came the journey of building a vehicle, overcoming challenges until it culminates into the new Civic. Of course this commercial targets their European customers, which shows off the new European Honda Civic hatchback and is narrated by Garrison Keillor who is very popular in Honda's British ads.
And for those that can really go way back, you'll see the slight homage this commercial pays to the infamous "Cog" commercial from Honda, where an Accord was built from a single cog rolling down an incline. It's subtle, but it's those things that make us not want to push fast forward. Got what Audi? No vampires, no more vampires. Please.
As though the reveal of the NSX Concept at the Detroit Auto Show didn't garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend's Super Bowl. And to help out they've employed the help of two of the word's best known comedians, both of whom just also happen to be well-known car buffs: Jerry Seinfeld and Jay Leno.
The spot pits the two against each other to be the very first to own the new NSX, which isn't set to go on sale for another three years.
How does it pan out? Watch the video below and see for yourself:
We were teased last week with a taste of Honda's Ferris Bueller Super Bowl ad. Now the full 2:25 commercial is available to watch and we've got it!
We were pretty excited after watching the 10 second teaser, and the full-length ad doesn't disappoint. It stars Matthew Broderick, who calls into work sick and enjoys a day off in his Honda CR-V. It features new takes on a few famous scenes from the iconic movie even the one that showed after the credits rolled on the original film.
Other, much smaller ties to the original film are included in the commercial as well, but if your not paying attention they are hard to spot. At the 54 second mark the name appearing on the CR-V's screen is Grace, Rooney's secretary in the original film. At 57 seconds there is a flower delivery man who walks through the shot and at the 1 minute mark there is a trench coat clad clarinet player in the background. Can you spot any more ties to the original film?
Honda went all out to make this ad, which includes hiring "The Hangover" writer/director Todd Phillips to bring this vision together.
Watch the ad after the jump and tell us what you think in the comments section below.
Pricing details are now available for the rethought 2012 Honda Crosstour featuring a more cost-minded four-cylinder engine.
The 2012 Crosstour will start at $27,655 and go all the way up to $36,540 for the four-wheel drive version with navigation. At the base price, you get a 192-horsepower engine that squeaks out an extra three miles-per-gallon in the city and two on the highway. The 271-horsepower V6, which is unchanged over previous models, is still available as well.
The company made the official announcement about their plans to launch a less expansive version of their crossover last December. They hoped it would help the Crosstour finally feel marketable in light of failed sales. Despite that failure, Honda still seems confident and determined to make the Crosstour work.
"The new four-cylinder Crosstour offers sleek design, unmatched passenger comfort and ingenious functionality now with four-cylinder pricing and fuel economy," said John Mendel, executive vice president of American Honda Motor Co. "With four-cylinder and V6 options and a long list of standard features, Crosstour should be on every CUV buyer's shopping list."
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