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Thanks to Honda's proactive dealer direct mailings and an enthusiast with a scanner, we now have a good look at the upcoming 2009 Honda Civic sedan. The biggest change is up front, where the new Civic will get the family smile thanks to a redesigned grille and front fascia. Out back, the lighting has been tweaked, but not substantially. Two trim levels have been added: The DX-VP and LX-S, presumably a value and sport package, respectively, helping Civic tweak its price points for broader appeal.The whole thing has an "incremental improvement" quality about it, which — along with "incremental weight gain" — is the same formula that's worked for Civic for about 30 years now. Click through for a full gallery.
Much attention has been paid to Ford's decision to bring six Euro Fords over to the States, but the Blue Oval isn't the only automaker that has good looking, fuel efficient vehicles overseas. Honda has a variety of petrol-sipping vehicles in its Japanese home market, and is now studying whether those are worth selling here in the U.S. The Japan-to-U.S. formula has already worked well with the stylish, sporty and efficient Fit, sales of which are up 73% this year. While the Fit has been sold in the U.S. since 2006, it has also been available in almost identical trim in Japan since 2001.
So Honda is considering offering its JDM Odyssey and compact Stream wagon (above) for the U.S., which would give the brand some wagon-like choices in its lineup. For now Honda is trying not to deviate from its long-term plans, but if the gas-drag on the U.S. market persists, bringing JDM models to market here is a no-brainer if they don't require a ton of investment to meet U.S. emissions and safety standards. As you might expect, we're all for this plan. While they're at it, we'll take the JDM Civic Type-R, too.
Honda has been diligently working on its Toyota Prius-fighter, a dedicated Honda hybrid expected to go on sale early in 2009. But they recently pulled out the trump card in this battle royal — a starting price of just $18,500. The five-door, five-passenger hybrid-only car will get to that low, low price point by using a greatly simplified — and 50% cheaper — version of its Integrated Motor Assist hybrid system. Seems the mileage wars are really starting to heat up.
Honda Motor Company managed an impressive 8.1% increase in net income in the first quarter, bringing total quarterly income to $1.69 billion. Honda managed the despite quarterly revenue dropping by 2.2% to $29.64 billion. So why are Chrysler and Ford losing money hand over fist and Honda making money with despite having to deal with the same rising material costs and decreasing sales in the U.S. market?
Jalopnik Snap Judgement: As with GM and especially Ford, Honda is buoyed by sales in other Asian markets and South America. The company also has motorcycle sales to lean on. But the biggest difference, though, is something we've mentioned earlier that Ford and GM both need. That's right, it all comes down to product. Honda has a strong portfolio of smaller, affordable and fuel-efficient cars in the Fit and Civic — and they don't have to significantly realign their mix or offer crazy incentives to maximize profitability
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