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Hirai: PS3's Identity Confused Third Parties
Thus, we see the tribulations of trying to market a device as the be all and end all of entertainment machines. Hirai says re-branding of the PS3 as a game console at TGS has turned things around.
Posted by David Radd on Monday, May 12, 2008


In speaking to MCV, Sony Computer Entertainment president Kaz Hirai commented that the initial branding of the PS3 as an all-in-one entertainment device "confused" third parties at first, but has since been resolved. These remarks are similar to what he said last week about the difficulties of the PS3 launch being mostly remedied.

"I think there was some confusion as to what PS3 was initially – some of the third parties didn't understand and they wanted to scale back a little and see how things went before they really put in their resources," said Hirai. "But when I re-positioned the PS3 as a video games console at Tokyo Game Show I think everybody got that message loud and clear."