Honda participated in this college marketing project where they provided 20 schools with budgets and they compete for the best campaign. I'm an NYU student who worked on our website and viral campaign (although we put together a print campaign and event with the Fit itself).
If you like the fit, you should check it out. The URL is:
http://www.makeroomforfit.com
Hope you enjoy, the site has our posters, pics from the event, a blog, and even a music video we made.
New Honda Fit website
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