Daewoos to be rebadged as Chevys in Europe starting in '05

[divinewisdom]

ZURICH, Switzerland - Daewoo models in western Europe will be branded as Chevrolets starting in 2005, General Motors sources say.

GM Europe will announce the change at the Paris auto show in September.

"We cannot confirm this but cannot deny it either," says GM Vice Chairman Robert Lutz.

Models produced by GM Daewoo Auto & Technology Co. in Korea are branded Daewoo or Chevrolet in Europe, depending on the country.

In Croatia, Poland, Romania, Turkey and seven other countries, Daewoo models are sold as Chevrolets.

But in 16 other markets, including Hungary, the Czech Republic and Slovakia, they are branded Daewoo.

GM owns 44.6 percent of GM Daewoo.

In North America, models produced by GM Daewoo are branded as Chevrolets or Suzukis.

The Chevrolet Aveo is assembled by GM Daewoo.

The Daewoo automobile brand will survive only in Asia.

Large investments were made when the brand was introduced in Europe in 1995.

Insiders estimate that the German publicity campaign, for instance, cost about $62 million.

Last year GM Daewoo sold 113,386 vehicles in western Europe, up 20.0 percent from 2002.

autoweek

[h22accordvtec]

I guess any company would do this if they wanted to ensure their share of the market.

[dodolaje]

i read in other article, daewoo doesnt want their car to be name as chevy for some reason.

[Midi_Amp]

hasn't this been like for... a year already?

Daewoo Nubira = Chevrolet Optra
Daewoo Matiz = Chevrolet Spark
Daewoo ????? = Chevrolet Aveo

I don't know which Daewoo they rebadged as Aveo, it's designed by Pinifarina or something. What Daewoo survive in Asia? The only "surviving" Daewoo here are cabs... People reported here Daewoos are made out of planks, boards, and spruce woods so when it got water all over, it will dampened and mold would come out of it nah... Just wanting to say, Daewoo is a POS, and Chevy rebadging them.... err... From now on, I would double check a Chevy if it has Daewoo origin or not.