Kaplan Teams with Aspyr for SAT Prep Game

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Kaplan Teams with Aspyr for SAT Prep Game
Now gamers can give the excuse that they're playing on the DS to prepare for the SATs. This upcoming game will be "unconventional" and "visually dynamic" while still "rooted solidly in Kaplan's SAT prep curriculum."
Posted by David Radd on Monday, April 14, 2008


Kaplan Test Prep and Admissions and Aspyr Media today announced that they have signed a multi-year deal. Under terms of this agreement, the publisher will bring Kaplan-branded gaming products to market, starting with "an engaging, visually dynamic and unconventional title" based around SAT prep curriculum. This will be Aspyr's first independently developed and published product.

"Students learn best when they're engaged with the study content. While a videogame shouldn't be seen as a substitute for a full prep course, it's an innovative and effective way to reinforce preparatory learning," said Anthony Manley, General Manager of Pre-College Programs for Kaplan Test Prep and Admissions. "At Kaplan, we seek to adapt our offerings to students' lifestyle needs. In Aspyr, we found a partner with a proven track record of creating engaging, dynamic titles that appeal to today's teens."

"Aspyr has proven over the years that it excels in caring for huge brands and successfully extending those brands to new audiences," said Ted Staloch, Executive Vice President for publishing at Aspyr. "We couldn't have asked for a better partner than Kaplan, a trusted, high profile brand and a company that is the undisputed leader in its field. Aspyr will create games under this brand that will truly surprise and excite people with their originality."

The SAT prep game will release later this year for DS, PC and Mac. Details about other Kaplan-branded games will come later this year.