Wii Gamers Are Actually Hardcore, says Nintendo

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Wii Gamers Are Actually Hardcore, says Nintendo
According to Nintendo exec Cammie Dunaway, the average Wii gamer is a hardcore gamer and even though the system appeals to women, most Wii owners are male.
Posted by James Brightman on Thursday, May 22, 2008


Despite all the talk about the "casual" Wii audience and the proliferation of more casual titles on the platform, Nintendo of America's Cammie Dunaway said (via Kotaku) at the Electronic Gaming Summit that 79 percent of Wii gamers are male, the majority are over the age of 18 with an income of $50,000 or more, and over half of the base plays games for five or more hours per week.

Apart from the people who actually make the purchase, around 45 percent of the other household members who play Wii are female, said Dunaway, with 38 percent being 25 or older. She noted that 65 percent of these gamers play at least two hours a week, but only 32 percent play five or more hours a week.

"The real break-through, the real magic of the Wii console is that it brought new consumers into the game," commented Dunaway. "We in the industry have a choice to make – do we want to appeal to the few or to the masses? Do we want to sell to more people or sell more and more and more to less people? Do we want to be inclusive or do we want to be expansive? At Nintendo we definitely believe in the power of the expanded audience. We hope everyone will join us in showing everyone just how much fun video games can be."