Codemasters Integrates eBay Motors Into GRID

[blackdelsol94]

Codemasters Integrates eBay Motors Into GRID
The store for buying and selling car parts will no longer be generic. GRID will feature eBay Motors marketplace in one of the more clever incorporations of in-game advertising.
Posted by David Radd on Tuesday, April 22, 2008


Today, Engage In-Game Advertising and Codemasters announced that the upcoming GRID will incorporate the eBay Motors marketplace. It will be used in-game as the means for which players buy, sell and upgrade their vehicles. eBay Motors will also sponsor "The eBay Motor Muscle Series" in the game, with the eBay Motors Mustang GTR concept racecar also featured.

"This is an exciting and creative way to reinforce our brand among core auto enthusiasts," said Curtis Kroeker, director of vehicles for eBay Motors. "Engage In-Game Advertising brought the video game channel and opportunity into view. GRID was the logical platform to reinforce eBay Motors as the leading online destination for buying and selling all things automotive."

"It's not often a brand, a game publisher and a common element align perfectly in a video game environment," said David Smith, president and co-founder of Engage. "eBay Motors involvement within the game play of GRID is 100% relevant to the game plot and offers players a functional benefit."

"The eBay Motors in-game strategy goes beyond simple ad placements in video games and delivers a whole new level of realistic game functionality for players," said Peter Chan, director of business development at Codemasters.