The HD DVD Promotions Group said Monday that its strategy of price cuts seems to be paying off - sales have skyrocketed, it claims.
HD DVD has regained its lead over Blu-ray, now holding 60 percent of all high-definition set-top players sold. In addition, the format was able to set an all-time record for titles sold in May, with 75,000 discs shipped.
In total, the high-definition content market has expanded to a $5.2 million business last week, 31 percent higher than the previous record, which includes sales for both formats.
Price drops are being cited as the reason for much of the rapid uptick in HD DVD. When Toshiba dropped its players from $499 to $399 USD, the company saw a doubling in sales. It has seen a similar doubling with latest price drop.
"Behind the increase in sales for hardware and movies, you're seeing fundamentally lower manufacturing costs and ease of authoring for HD DVD," North American HD DVD Promotional Group chair Craig Kornblau said. "That's the type of model that can scale."
So far 150,000 stand-alone players have been sold, and the format still maintains a 4 to 1 attach rate over Blu-ray.
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Quote:
Originally Posted by Rev ATARI
The HD DVD Promotions Group said Monday that its strategy of price cuts seems to be paying off - sales have skyrocketed, it claims.
'claims' is the keyword here.
HD DVD has regained its lead over Blu-ray, now holding 60 percent of all high-definition set-top players sold. In addition, the format was able to set an all-time record for titles sold in May, with 75,000 discs shipped.
Still outnumbers in overall players in generall, still outnumbered in overall disc sales. Still behind Blu-Ray, still not winning. 75,000 discs shipped into retail channels, not sold to consumers
In total, the high-definition content market has expanded to a $5.2 million business last week, 31 percent higher than the previous record, which includes sales for both formats.
Price drops are being cited as the reason for much of the rapid uptick in HD DVD. When Toshiba dropped its players from $499 to $399 USD, the company saw a doubling in sales. It has seen a similar doubling with latest price drop.
"Behind the increase in sales for hardware and movies, you're seeing fundamentally lower manufacturing costs and ease of authoring for HD DVD," North American HD DVD Promotional Group chair Craig Kornblau said. "That's the type of model that can scale."
So far 150,000 stand-alone players have been sold, and the format still
maintains a 4 to 1 attach rate over Blu-ray.
fewer players = easier attach rate. Page Ranking spin to avoid the negative news.
Total Blu-Ray players sold: 9
Total HD-DVD players sold: 0
and that is only 4 PS3s
I dunno Rev...me coming from a retail store I can only call it from what I see, and nobody is buying HD-DVD, we sold maybe 2 copies of the Matrix Trilogy leaving every other copy collecting dust.
Planet Earth is sold out on DVD, Blu-Ray, available on HD-DVD however
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