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Report: Blu-ray Disc Sales Impacting DVD
Thanks to the demise of HD DVD and increased Blu-ray retail momentum, next-gen disc sales are starting to carve out a bigger slice of the home video pie, a new report suggests.
According to an analysis of Nielsen VideoScan First Alert numbers conducted by Home Media Magazine, Disney's Blu-ray chart-topper 'No Country for Old Men' drew 9.8 percent of its total unit sales from Blu-ray during its first five days in stores.
Faring even better was Fox's 'Hitman,' which saw 12.6 percent of total customers taking home the Blu-ray version during its first five days.
By comparison, high-def percentages during the height of the format war rarely topped 2 to 3 percent of a title's total disc sales. (Even 2007's biggest high-def seller, the HD DVD-only release of 'Transformers,' generated little more than 4 percent of its total unit sales from the next-gen version.)
Adams Media Research analyst Tom Adams cited a newfound sense of confidence among consumers as the main reason for Blu-ray's recent siege on DVD market share, as many of those previously waiting out the format war may now be willing to dip their toes in the Blu waters.
"Before, there was a tendency to play it safe and stick with the standard DVD," Adams said. "But now there's no longer anything to worry about."
Adams also expects to see Blu-ray disc sales continue to boom throughout the rest of calendar year, fueled by increasing penetration of Blu-ray hardware and sales of Sony's Blu-ray-driven PlayStation 3.
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I actually think the growth won't start until Blu-Ray versions of movies start getting more exclusives. Studios like Warner and Sony Pictures (as well as Fox, to a much smaller extent) have made plans to launch much mure exclusive content for their Blu-Ray movies, which should start to slice the pie a bit differently. I think by the end of the calendar year, it will be something like 85% DVD, 15% Blu-Ray, maybe as high as 80% DVD, 20% Blu-Ray.
I actually think the growth won't start until Blu-Ray versions of movies start getting more exclusives. Studios like Warner and Sony Pictures (as well as Fox, to a much smaller extent) have made plans to launch much mure exclusive content for their Blu-Ray movies, which should start to slice the pie a bit differently. I think by the end of the calendar year, it will be something like 85% DVD, 15% Blu-Ray, maybe as high as 80% DVD, 20% Blu-Ray.
By exclusive do you mean the movies themselves? Or exclusive extras that come with the movie?
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Originally Posted by blackdelsol94
Thats sweet why dont we get them??
Quote:
Originally Posted by Kabooki
Because they are trying to make us AMERICANS jealous since we ROCK!
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Quote:
Originally Posted by blackdelsol94
By exclusive do you mean the movies themselves? Or exclusive extras that come with the movie?
No, not the movies themselves, I mean those studios have announced that they plan to stop releasing 'special editions' on DVD entirely sometime this year / early next year. Obviously this will probably be for select releases, but the majority of Movie Studios want to move away from DVD as quickly as possible, so I expect a huge Emphasis on Blu-Ray to happen within the next 6 months, and that will only increase as the next 18 months go by.
No, not the movies themselves, I mean those studios have announced that they plan to stop releasing 'special editions' on DVD entirely sometime this year / early next year. Obviously this will probably be for select releases, but the majority of Movie Studios want to move away from DVD as quickly as possible, so I expect a huge Emphasis on Blu-Ray to happen within the next 6 months, and that will only increase as the next 18 months go by.
"special Editions" usually just means extra's; i would probably see BD putting the interactive content to their title as something that will differentiate it from DVD.
as far as DVD goes, there will be no way that movie studios stop releasing movies on DVD. there are just too many DVD players and too much money left in DVD to leave that out.
as much as movie studios want us all to double dip and buy our movie collection on blu ray again, they cant move away from DVD not for along time.
I'm kinda curious to see what will happen after next Feb. Once going forward all TV purchases will be HD, I got to figure more people will be intrigued by B-R and other providers of HD content (AppleTV, Vudu, etc.).
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Originally Posted by divinewisdom
"special Editions" usually just means extra's; i would probably see BD putting the interactive content to their title as something that will differentiate it from DVD.
as far as DVD goes, there will be no way that movie studios stop releasing movies on DVD. there are just too many DVD players and too much money left in DVD to leave that out.
as much as movie studios want us all to double dip and buy our movie collection on blu ray again, they cant move away from DVD not for along time.
rofl, who said anything about anyone stop making DVD's?
No, not the movies themselves, I mean those studios have announced that they plan to stop releasing 'special editions' on DVD entirely sometime this year / early next year. Obviously this will probably be for select releases, but the majority of Movie Studios want to move away from DVD as quickly as possible, so I expect a huge Emphasis on Blu-Ray to happen within the next 6 months, and that will only increase as the next 18 months go by.
I can see the logic in that.
__________________
Quote:
Originally Posted by blackdelsol94
Thats sweet why dont we get them??
Quote:
Originally Posted by Kabooki
Because they are trying to make us AMERICANS jealous since we ROCK!
I'm kinda curious to see what will happen after next Feb. Once going forward all TV purchases will be HD, I got to figure more people will be intrigued by B-R and other providers of HD content (AppleTV, Vudu, etc.).
I am sure HD will catch on.
on a side note, not all Digital broadcast will be HD.
Linear Mode
