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American Honda Motor Co., Inc., posted sales of 98,130 Honda and Acura vehicles in February, including record February sales of light truck models and best-ever February results for the Acura Division. American Honda light truck sales rose 7.5 percent to 43,922 units including 133 early sales of the all-new Honda Ridgeline truck, making its official debut in Honda dealer showrooms around the country today. American Honda year-to-date sales totaled 179,634 units, down 4.5 percent on a daily selling rate basis.

"With the launch of the all-new Ridgeline, we are further expanding and diversifying Honda's product base," said Dick Colliver, executive vice president of American Honda. "Continued growth in our light truck business along with the introduction of a new Civic this fall should help us to meet our targets for the full year, despite a very tough and competitive market."

Honda Division posted February sales of 81,979 cars and light trucks, down 9.5 percent from last year's all-time best February. Boosted by record February sales of the Pilot and Odyssey, Honda light truck sales rose to a new February record of 39,224 units, a 9.2 percent jump over the previous year's results.

Pilot sales rose 12.1 percent to 10,625 units, while Odyssey sales jumped 29.4 percent to 13,325. Total Honda sales for the calendar year of 149,819 were off 6.9 percent when compared to last year's all-time record results. Year-to-date Honda light truck sales rose 8.3 percent to 70,788 minivans, SUVs and pickup trucks.

Acura Division posted a new February record with sales rising 6.6 percent to 16,151 cars and light trucks, including best-ever February sales of the TSX sports sedan, up 34.7 percent to 2,638, and a 189.3 percent jump in sales of the new RL. Acura year-to-date sales of 29,815 rose 9.8 percent versus a year ago.



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Acura Sets Sales Record for February

TSX Sports Sedan Has Record-Setting Month

Torrance, Calif. 03/01/2005 --

Acura posted record February sales of 16,151 vehicles, surpassing the previous mark of 15,155 set in 2004 and up 6.6 percent versus last year based on the daily selling rate. Acura year-to-date sales of 29,815 rose 9.8 percent versus 2004.

Strong sales of the TSX, TL and RL sedans helped set a new monthly record of 11,453 for total cars, breaking the record of 10,226 set in 2004. The TSX sports sedan set a new February sales record, up 34.7 percent compared to 2004. TSX sales of 2,638 units surpassed the previous record of 1,959 vehicles set last year. Demand for the 2005 Acura RL continued to grow with sales of 1,412 up 189.3 percent compared to 2004. Year-to-date RL sales of 2,783 outpaced last year's total of 977 by 196.7 percent. The TL performance luxury sedan was Acura's top-selling model for the 17th straight month with February sales of 5,934 driving the year-to-date total to 10,687.

"The TSX has become another sales pillar for Acura, as our lineup has become stronger and more diversified," said Dick Colliver, executive vice president, sales. "The strength of our product is keeping Acura on track for another record-breaking year despite intense competition in the marketplace."

Additional Acura information and downloadable high-resolution images are available at www.acuranews.com.

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Good news about Acura - even the RSX is going strong, oddly... but Honda's car sales are a little worrisome. Especially the Civic - I know it's old, but those are huge declines on such an established model. Looks like Honda's on pace to sell something like 200 Insights this whole year... that's just plain rare! Not that Insights make a profit, I just thought I'd point that out... '05 Insights could become a collector's item someday, who knows?! Haha j/k

It's interesting how well TSX sales are doing, considering they just kind of threw together a JDM Accord with some nice features and a new engine. I wonder if the next-gen TSX will just be the same thing essentially? It seems enough people don't care that it's FWD...
 
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