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NTN joins BAR partner portfolio

Date 2005-01-16

Lucky Strike B*A*R Honda today announced NTN Corporation as the latest Team Partner to join its growing portfolio. The multi-year deal, which commences at the team's 2005 car launch, will see NTN become a further on-car sponsor.

NTN is a leading global manufacturer of bearings and constant velocity joints with total annual sales exceeding $3.5 billion. Since the company was established in 1918, NTN has supplied many industries with products and technologies that have been essential to their development. NTN is also aggressively proceeding with the development of various precision equipment for cutting-edge technology fields.

Headquartered in Osaka, Japan, NTN employs more than 12,000 employees working in 19 countries with a sales and production network encompassing Japan, the Americas, Europe, Asia, and China.

The company is already an active sponsor of drivers, teams and Championships in the motorsport world including the NASCAR Craftsman Truck Series, CASCAR and the WSA/CSRA Snowcross Circuits. NTN racecars convey the company's key values of competitiveness and innovativeness, while providing NTN with a testing ground for modern bearing technology.

Kenji Okada, Director and Corporate General Manager, NTN Corporation said, "High-tech, precision, speed - these are all values of Formula One racing. NTN Corporation shares and stands for these values in product development, customer services and human relations. The additional NTN brand visibility on each B*A*R Honda car is considered to be a great platform to increase the affinity for the NTN brand and the commitment of our people and partners to provide F1-technology products and services on a global basis.

"The B*A*R Honda team is known for its continuous challenge for the Championship, a target also inherent in NTN Corporation. NTN and its employees are proud to become a Team Partner with B*A*R Honda."

Honda is one of NTN's major automotive customers. The company will therefore not only be a Team Partner to B*A*R Honda, but is looking at the potential of developing and providing new state-of-the-art products for the team's cars in the future.

Nick Fry, Chief Executive Officer, B*A*R Honda added, "We are proud to announce a further Team Partnership with NTN Corporation, a leading player in their field and a major supplier to Honda."

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BAR teams up with Avaya

BAR teams up with Avaya

Date 2005-01-16

Avaya Inc. (NYSE:AV), a leading global provider of business communications software, systems and services, has today become the latest Team Technical Partner to join Lucky Strike B*A*R Honda. The new partnership for 2005 and beyond will migrate the team to IP telephony and improve mobile communication for engineering and operational staff who support participation at the races.

Completed in partnership with Avaya business partner STL, the refit will enable the team to turn its IT and communication infrastructure into a competitive advantage on the track, keeping it at the forefront of Formula One racing.

The converged communication network has been installed at the Team Operations Centre in Brackley, UK and will also be used by the test and race teams. The installation of IP telephony enables the five buildings on the 86,000 sqm site to be viewed as a single, multiple-site operation - with centralised administration.

This set-up increases the efficiency and speed of employee communication. Also, it will deliver significant time savings as well as a reduction of 30% of communication costs incurred locally in the foreign country.

Commenting on the Avaya system, David France, B*A*R Honda Head of IT, said, "By installing IP telephony we have delivered significant time savings and improved communication for our team members and partners. With 19 races this year, the world of Formula One is extremely fast-paced on and off the track and with our 2004 podium successes, we have been experiencing a period of sustained growth. We were looking for technology that would support expansion and help us meet our aggressive goal of becoming the world's leading Formula One team. Avaya's proposition met all of these requirements."

To support the team at tests and races, the Avaya system is required to meet the mobile working needs of up to 100 travelling team members in the Team trucks. With the new Avaya system in place, the personnel can now utilise broadband IP telephony with an Avaya 'softphone' (software allowing a computer device to be used a phone) reducing the waiting time and costs involved in setting up multiple phone lines at each circuit and improving accessibility of key personnel.

During the first few months of the 2005 season, the team will also be installing messaging software for its drivers and key management to improve communication with key Partners from the races. As part of the communication network, B*A*R Honda will also adopt Speech Access voice dialling software to speed up internal and inter-site communication.

These facilities will enable the test and race teams to dial one number and 'speak' an employee's name, allowing instant transfer to that person whilst on the move. Towards the latter half of the season, the team will be looking at testing applications such as wireless IP telephony, one number dialling and home working to increase the mobility and working capabilities of its employees.

Buddie Ceronie, vice-president for Avaya in the UK, Ireland and Southern Africa commented: "B∙A∙R Honda's new network will provide it with the capability to further improve communication and the relationship with its expanding fan and partner base, whilst delivering the full benefits of flexible working and IP telephony to its team."

"STL looks forward to continuing a long standing relationship with B∙A∙R Honda. The new Avaya IP solution will certainly enhance global communication for the team. Centralised administration will simplify management of the systems for STL as we look to support B∙A∙R Honda in its challenge for the World Championship," said Brendan Cross, Managing Director of STL Communications Limited.

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Seiko new partner for BAR

Seiko new partner for BAR

Date 2005-01-16

Lucky Strike B*A*R Honda today confirmed the Seiko Watch Corporation, a brand synonymous with precision time-keeping, as official Team Watch Partner. The three-year partnership will initially see the Seiko company logo positioned on the racesuits of drivers Jenson Button, Takuma Sato, third driver Anthony Davidson and test driver Enrique Bernoldi.

Since being established in 1881, Seiko has been the innovator of several revolutionary time pieces commencing with the production of Japan's first wristwatch in 1913 and including the creation of the world's first quartz watch in 1969.

Seiko has also been the official timekeeper at many international sporting events since the 1964 Tokyo Olympic Games including those of track and field, swimming, the Winter Olympic Games and is now entering Formula One for the first time.

The partnership with the B*A*R Honda team will enable the SEIKO Watch Corporation, an independent division of the Seiko company with President and CEO Shinji Hattori, to develop a marketing campaign created from its strategy of 'innovation and refinement'. Utilising a variety of images of the team, the global execution will also feature driver Takuma Sato, with whom the company has a personal endorsement in Japan.

B*A*R Honda Chief Executive Officer Nick Fry said, "I am delighted to begin the New Year with the announcement that Seiko has joined B*A*R Honda as Team Watch Partner. We are extremely proud to be associated with such a technologically innovative company and especially pleased that this association has been borne out of our successful relationship with Seiko's sister company, Epson, with whom we entered into an agreement for the 2004 Japanese Grand Prix."

"These are exciting times for our Team Partners as we embark on a new era for B*A*R Honda and seek to build on the significant performance step achieved last season. We look forward to assisting Seiko in their exciting product development and marketing programmes over the next three years."

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