lol.. its a crock of shit...
their baseline was probably the lowest numbers out of multiple pulls, probably heatsoaked, and really really REALLY old copper plugs. Any fresh set of plugs could have had the same results at that point. Many companies that do dyno plots to show the "performance gained" do the same thing. They use a old abused beater beater, drive the hell out of it and dyno it when its in terrible shape. They then do a tune up, change the oil and voila, 15whp.
edit: oh thats even better, a race prepped civic? Who knows if they just decided to run the baseline with a conservative timing, then run an agressive timing for that one run.... plugs are plugs... they arent magicical horsepower adders, however they WILL restore lost HP if your plugs are in terrible shape to begin with.