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BMW is tacitly admitting that the look of its current 7-series flagship sedan has been less than successful, according to a Wall Street Journal story.
The car was redesigned three years ago in a "stark departure" from the older BMW look of straight, engineered lines and creases. It's most notable, and controversial, feature was the shape of its rear end, which was dubbed the Bangle bustle, after BMW's chief designer, Chris Bangle.
But the new look took didn't catch on and U.S. sales of the 7-series fell 21%.
Now, at the North American International Auto Show in Detroit, BMW Chief Executive Helmut Panke said a "face-lift" of the 7-series is on the way. Early photos of the new car reveal that it's more of a butt-lift as the tail is much swoopier than the current car’s is.
caranddriver
The car was redesigned three years ago in a "stark departure" from the older BMW look of straight, engineered lines and creases. It's most notable, and controversial, feature was the shape of its rear end, which was dubbed the Bangle bustle, after BMW's chief designer, Chris Bangle.
But the new look took didn't catch on and U.S. sales of the 7-series fell 21%.
Now, at the North American International Auto Show in Detroit, BMW Chief Executive Helmut Panke said a "face-lift" of the 7-series is on the way. Early photos of the new car reveal that it's more of a butt-lift as the tail is much swoopier than the current car’s is.
caranddriver
