Good for them.Honda and Disneyland Resort Form Strategic Alliance
Multi-Year Agreement Provides Mutual Benefits for Both Businesses, Which Value Innovation, Quality, Creativity
TORRANCE, Calif., Jan. 20 -- A new 10-year business alliance was announced today between American Honda Motor Co., Inc. and the Disneyland Resort that provides sponsorship of the theme park's new 50th Anniversary fireworks show and its annual Grad Nite celebrations.
The parties are also in the process of finalizing an agreement to develop a new exhibit at Innoventions in Tomorrowland that may feature ASIMO, Honda's advanced humanoid robot. Additionally, Honda will be designated the "official" product in each of the company's existing product categories -- automobiles, motorcycles and selected power equipment.
The alliance also provides Honda with opportunities for use of company products and other advanced technologies at locations throughout the Resort, which entertains millions of people each year. Honda will continue exploring other partnership opportunities with The Walt Disney Company.
"This new alliance creates many new and exciting opportunities for both of our organizations," said Koichi Kondo, president and CEO, American Honda Motor Co., Inc. "Our two companies hold a common belief in the importance of dreams. It is particularly exciting to enter this partnership as Disneyland celebrates its 50th Anniversary in 2005."
"We are thrilled to welcome Honda to the Disneyland Resort family. Honda is known throughout the world for quality, innovation and family values -- qualities that our own founder, Walt Disney, instilled in Disneyland park 50 years ago," said Matt Ouimet, president of the Disneyland Resort.
Debuting in May, Disneyland's new fireworks show, "Remember ... Dreams Come True," is a spectacular nighttime extravaganza. The pyrotechnic production features bursts of color precisely set to riveting music and a compelling narrative. It is presented through the use of air launch technology, a safer and more environmentally friendly way of displaying fireworks that is being hailed by the pyrotechnic industry as the biggest innovation in decades.
Honda also has a long history of environmental leadership and is committed to offering customers cleaner, more fuel-efficient products in all its product lines.
"The creativity and quality of the fireworks show along with the break- through technology used to present it are perfect examples of the high standards Honda and Disney are known to uphold," said Ouimet.
"We look forward to sharing our cutting-edge technologies, like ASIMO, with Disneyland Resort Guests and working with Disney to discover new business, marketing and promotional opportunities in all areas of our respective businesses," said Kondo.
Beginning May 5, Walt Disney Parks and
Source: Auto channel