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Honda can now proudly boast that it has sold 300,000 hybrid vehicles.

The 300,000 mark may sound like an impressive number but that is not only global sales but cumulative. Toyota Motor Corp. sold 241,405 hybrids in the U.S. alone … last year!

Honda does expect to increase sales significantly over the next few years with the launch of the Insight, which will go on sale in Europe and North America in March. Honda expects to sell 200,000 Insights globally each year, with 100,000 units in North America, 60,000 units in Japan and 30,000 units in Europe.

With an average of 30,000 Civic Hybrids Honda sells in the U.S., that would bring the total U.S. sales to 130,000 hybrid units annually - roughly half of Toyota's hybrid sales.

Honda intends to increase its hybrid market penetration in 2010 with the launch of a sporty hybrid based on the CR-Z concept.

More: Honda Sells its 300,000th Hybrid, but is Still Playing Catch-Up on AutoGuide.com
 
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