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Brown & Williamson Tobacco officials said that after a long evaluation of its racing participation, the company will end its sponsorship program at the end of the season.
The Louisville, Kentucky-based company's involvement with motorsports began in 1996 through its KOOL sponsorship of Team Green in Indy Lights. B&W, the nation's third largest manufacturer and marketer of cigarettes, also sponsored a driver-development program and was a co-title sponsor of the Toyota Atlantic Championship Series.

KOOL and Team Green entered CART in 1997.

"The decision to end our motorsport sponsorship program was a very difficult one to make," said Ludo Cremers, B&W's divisional vice president. "Our Team KOOL Green sponsorship program has played a key role in the revitalization of the KOOL brand in the United States," Cremers said. "However, the brand has evolved and the fit with motor racing has become less and less optimal, making it increasingly difficult to achieve an acceptable business return on our motorsport investment."

B&W invested more than $120 million in the program since 1996.
 

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YUP racing is all about money and the numbers nowadays...It's all about how a company can benefit from the sport (selling cars.)
What happened to the love of the sport. I guess it's all in the advertising huh and no where else??
 

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At.am said:
ahhhaa...........andretti moved to the irl for nothing...........the sponsorship was the only reason he went to the irl.......
Sponsors? Who needs sponsors when Honda is paying virtually all of Franchitti and Kanaan's salary. BTW, I think Motorla, Klein Tools, 7-Eleven, and Archaplago(sp?) will be on Andretti's bandwagon.
 
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