I'd like to see it made. If you're really going to go toe to toe with MB and BMW, you've got to match their offering for offering. I just hope they don't call it the "ULS".Lutz's $100K Cadillac creeps toward reality, says GM actively pursuing ultraluxury sedan
JASON STEIN | Automotive News
Posted Date: 1/17/05
DETROIT -- Robert Lutz's Cadillac dream might be closer to reality.
General Motors' vice chairman said last week that GM is actively pursuing a high-end, ultraluxury sedan that would sell for more than $100,000.
"One of the things we've got teed up is what we call the ULS, or ultraluxury sedan, that will penetrate up into a higher price position than any previous Cadillac," Lutz told a group of analysts.
One GM insider says Lutz has asked Cadillac to create a business case, but the vehicle has not received approval.
Another source familiar with future product says the vehicle likely will be built within "three or four years."
A luxury Cadillac has been a pet project of Lutz's ever since GM unveiled the dramatic rear-drive Cadillac Sixteen concept car at the 2003 Detroit auto show.
Lutz reaffirmed that GM will not build the Sixteen, which had a V-16 engine. But other options exist, including a V-12 engine GM is developing.
Lutz said a $100,000-plus Cadillac could be "a high-margin proposition."