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Betting that young men love comics (sorry, graphic novels) as much as cars, Mazda has placed its RX-8 in the center of the new Revved series of books.

The car derives its superpower from magical metal originally found in "the Holy Grail, Joan of Arc's armor and King Arthur's Excalibur." (Nice that the politically-ambivalent metal works both for and against England.)

The Revved series will also be a TV show from Fox (no doubt debuting after NASCAR) as well as an online property. Mazda makes great vehicles, but it is a surprise that the company was chosen for product placement over American manufacturers for the books. They could have had fun with a super Ford Pinto or Focus.

http://images.mazdausa.com/MusaWeb/displayPage.action?pageParameter=rx8RevvedReader&bhcp=1

neat flash "pages" Ive built this kinda stuff before - grab the page corners with your pointer.
 
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