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Motor Trend Announces 2004 Car of the Year
Toyota Prius is the first hybrid vehicle to Receive the Coveted Golden Calipers Award

November 20, 2003


Motor Trend, November 2003
Motor Trend magazine, the world's #1 automotive authority and part of the PRIMEDIA Consumer Automotive Group, today announced the selection of the Toyota Prius as the 2004 Car of the Year. Now in its 55th year, the title of Motor Trend Car of the Year is the most coveted and most recognized award in the automotive industry.


"We realize the selection of a hybrid vehicle is going to stir controversy, but we believe the performance, engineering advancements, and overall significance of the Toyota Prius merits the distinction of Motor Trend's Car of the Year," said Kevin Smith, editor-in-chief of Motor Trend. "The Prius is a capable, comfortable, fun-to-drive car that just happens to get spectacular fuel economy. It also provides a promising look at a future where extreme fuel-efficiency, ultra-low emissions, and exceptional performance will happily coexist. That makes it meaningful to a wide range of car buyers."

After weeks of exhaustive testing, Motor Trend editors found the Toyota Prius to be a user-friendly gas/electric hybrid capable of delivering an impressive 60 miles per gallon in city driving. It is the first of such vehicles to move into the automotive mainstream, with performance, style and quality. Spacious enough to be classified as a midsize sedan, the Prius' futuristic bodywork, innovative Hybrid Synergy Drive, pleasing interior and five-door hatchback design, clearly placed it above the competition.

"We're thrilled Motor Trend magazine has chosen the Toyota Prius as the 2004 Car of the Year," said Don Esmond, senior vice president and general manager, Toyota Division. "This may be the first hybrid vehicle to win the award, but it won't be the last. The Hybrid Synergy Drive in the Prius is cutting-edge technology and we applaud the editors of Motor Trend for recognizing its significance in the evolution of the automobile."

This year, the editorial staff of Motor Trend conducted testing on 26 new vehicles, from sports cars to minivans, searching for the automobile that best represented exceptional value, superiority in its class, and the most significant development on the new-car scene for 2004. All truly new or substantially revised cars were considered with the condition that they be available for public sale by January 1, 2004.

For the 2004 Car of the Year competition, the following models were included: Acura TL, Acura TSX, Audi A8 L, BMW 5 Series, BMW Z4, Cadillac XLR, Chevrolet Malibu and Maxx, Chevrolet Aveo, Chrysler Crossfire, Ford Freestar, Jaguar XJ8/XJR, Mazda RX-8, Mitsubishi Galant, Mitsubishi Lancer/Ralliart/Evolution, Nissan Maxima, Nissan Quest, Pontiac Grand Prix, Pontiac GTO, Scion xA, Scion xB, Subaru Impreza/WRX/STi, Suzuki Verona, Toyota Camry Solara, Toyota Prius, Toyota Sienna, and the Volkswagen Phaeton.

For the complete article see: http://www.motortrend.com/roadtests/alternative/112_031120_coy/
 

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Shiba-Kun said:
"The Prius is a...fun-to-drive car
:lol2: yea....

What is it's 0-60...like 11 seconds? That will get you killed here in SoCal tryin to get on the freeway.

I'm not hating on hybrids, I just can't believe it would be car of the year. Then again, the more outrageous their selection the more people will talk about it...
 

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WTF!? At first I was wondering where the heck you got that quote from me from...LOL! :p

BTW: Never driven a Prius.;)
BTW2: have you ever seeen the new Prius? IMO it actually looks very handsome. Plus the judges based their decision on more then acceleration specs. The engine itself might be the most spohisticated on any car on the road today.:D
 
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